Haleeb Food Limited Article

19th Sept. 2010 2011

MBA 2

Internship Report

Employer's name: Haleeb Foods Limited

Submitted by simply: Hira Tanweer

Company History and Profile

Haleeb Foods Ltd. was included on This summer 1st, 1984 with a capital of Rs. 46 Mil under the name of Chaudhry Dairies Limited which was renamed because CDL Food Limited and after this it is known to be as Haleeb Foods Limited. At that time it had the capacity of manufacturing 80, 500 / lt of milk per day having total area of 32 quadrat. Initially 150 people were employed at the plant. The production procedure started with UHT the liquid milk. The liquid dairy was the 1st product introduced in the market, this started the operation in 1985 at that time 20 different dairy plant life were also being released in, and all those including MILKPAK were using obsolete technology that utilized in EUROPE. Haleeb Flower was the only plant based around the latest technology plus the basic thought behind that were particularly dairy products foods products. It is principally engaged in digesting and sale of toned dairy, milk natural powder, allied dairy food and fresh fruit juices and it is a favorite brand. It is just a private limited company. This started industrial production in July 1987. Due to regularly superior functionality, it had achieved undisputed leadership in the water packaged dairy category with a market share of over 52%. Haleeb Food Limited (Formerly CDL Food Limited) was at one time, numerous few Pakistan based corporations with a burning up passion to try to get the worldwide market. In the clutter of multinational the company it had a distinguished place. The identity of Haleeb foods limited used to always be synonymous with best quality food products. By November 1989 till December 1991 Haleeb had a joint venture with french fries land Frico Domo of Netherlands. This joint was amicably dissolved on account of FFD's change in administration in their global strategy. Business agreement with Canada, a market leader in the liquid milk market in France, was assigned in December 98. Under this arrangement, the company launched Candia range of value added liquid dairy product with access to newest production, specialized and advertising knowhow. Primarily company launched different goods but some of those could not become successful. As you’re able to send core matter is top quality eventually firm abandoned items that were not according to the market needs. In 2002 the company contributed 54% to the country's packed dairy market. The key happenings in chronological order are detailed as adhere to: 1984Founded while Chaudhry Dairies Limited

1987Started sale of packaged milk below " Haleeb” brand

1989Established equity partnership with CC Friesland, Holland 1991Discontinued the partnership with Friesland Frico Domo

1998Entered in business agreement with Cedilac, France

2004 Changed corporate term to " Haleeb Foods”

2005 New production facility provided at RYK

Product Portfolio

HFL has a quite strong brand collection consisting of dairy products as well as non-dairy products. Haleeb Foods has segmented their product collection in 3 leading brands including Haleeb, Candia and Tropico. Haleeb is the flagship brand of the corporation. Haleeb UHT Milk comes in 5 forms of Tetrapak presentation. Due to its good positioning in the thickest milk for best tea, it used to have top of mind consciousness and transmission in the dairy products industry of Pakistan. To be able to increase buyer and operate penetration of the trademark, it is also obtainable in Tetra Fino Packaging beneath the brand expansion of Haleeb Dairy California king. Haleeb has also progressively diversified from UHT Milk to other item categories as well. These manufacturer product line extensions contain Haleeb Butter, Haleeb Fat free yogurt, Haleeb Cream, Haleeb Labban (Drinking Yogurt), Haleeb Asli Desi ghee (Butter Oil), Haleeb Funday Juice Beverage, Haleeb Skimz (skimmed milk), Haleeb N'Rish Full Cream Milk Powdered & Haleeb Good working day Pure Drinks. Haleeb Good day is definitely the only array of 100% genuine juices near your vicinity with a various 6...

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